Security Industry Corporate Brand building and trademark infringement dispute - the brand, trademark

HC security network. Special Contribution   Market Competitive products in the first competition, to improve the competitiveness of products, the brand is important. Well-known brand means high value-added, high margin, high market share. A country, a region, a Enterprise It has its own strong brand, well known brand, is its economic strength and sign of the level of technological development, the creation, cultivation and development of famous brands, has become a business, government or even the long-term national development strategies. In our security industry, brand building has caused industry associations, many companies and industry media attention. Brand enterprises in the construction trade mark is an important aspect, but there are many security companies, and even more well-known security company paid insufficient attention to the role of trademarks. Recent HC Network Security Published an article entitled "An Mingjing into a trademark dispute over sub-Li Gui Li Kui difficile true," the article caught my attention.

Vibration Valley Optoelectronics Technology Co., Nanjing Company The infrared camera has some impact on its website recently to see a "China and Asia An Mingjing Share Group Limited" name. In the company name on the left you can see the "clear view" and "Asian" and the other two trade marks. In the State Administration for Industry and Trademark Office's "network of the Chinese trademark" the inquiry, the company's other two trade marks "vibration Valley" and "Chen Yu-Optical Valley" of registered persons in October 2005 when the application for the "Yaan" "clear view" that two trademarks, the trademark two words to include the international camera, computer peripheral equipment, Attendance Machine, burglar alarm, etc. 9 classes, mark a period of exclusive right of September 21, 2008 to September 20, 2018, at present, "Yaan", "next scene" two trade marks is still in the "opposition" procedure period. The Tianjin Yaan Technology Electronic Co., Ltd. registered in two "Yaan" trademark is the application in June 2009, and its 37 international words. The next King Electronics Co., Ltd. Changzhou is in the August 2008 and 9 in 37 categories in each class applied for a trademark. It now appears that this trademark dispute is inevitable.

8 years ago, in the security industry caused a great impact on China's "ALEPH ALEPH and map" trademark dispute, has not yet ended, let us recall its development is still very instructive process.

Japan Aleph International Security Industry Co., Ltd. is the more influential the old company. May 1991, Japan aleph of the China market at the time of the establishment of Shenzhen Baoan County xin'anzhen County xin'anzhen Gushu aleph electronics factory, which is "ALEPH", "Aleph" firm and trademarks text the first time in mainland China, in March 1994, Gushu aleph electronics factory to begin production in China Marketing Related security products. Japan Aleph International Group in Shenzhen, Suzhou has invested 150 million U.S. dollars, set up a large Factory , Making it a global business in the main production base in China. Although Japan aleph "ALEPH" in English and graphic mark in Japan, the United States, Germany, France, Italy, Korea, Singapore, Australia and other countries and China Taiwan, Hong Kong, China registered a trade mark application and, but not a long time in China Mainland registered trademark.

Trademark disputes, "ALEPH ALEPH and the map" (No. 1,060,011) in China is indeed the right time for completion of September 6, 1997. Original registration of the mark, a man named Hainan Yi Li Fu Industrial Co., Ltd. company. After several twists and turns, in October 2000 Hainan Yi Li Fu Industrial Company Limited transferred to this Trademark Security Technology Development Co., Ltd. Shanghai Tang, March 2002 Security Technology Development Co., Ltd. Shanghai Tang trademark dispute in turn transferred to the North Pole Shin Technology Co., Shanghai Company, October 20, 2004, Shanghai Science and Technology Co., Ltd. Shin Kong Arctic to the State Administration for Industry and Trademark Office trademark application will be transferred to the Shanghai No. 1,060,011 general stability of the legal representative of Intelligent Technology Co., Ltd. Wu Jian-gang, the same year on November 22, Wu Jian trademark dispute formally traded steel.

Enter the Chinese market a few years, Japan aleph found it impossible to get, "ALEPH ALEPH" trade mark registration license, the reason is the earlier trademark dispute there. Without the registered trademark, all its related commercial activities will be severely restricted. Trademark disputes on the one hand limits the Japanese aleph development of the Chinese market, on the other hand if the trademark dispute through legal means can not be revoked, their 'ALEPH' can not be registered, will mean that Japan aleph the Chinese market use of security products, "ALEPH ALEPH" trademark business is trademark infringement, having to play 'Li Gui' role, he will face a claim for trademark holders, and may ultimately lose or part of the loss of the Chinese market.

Was established in June 2001 of Aleph Electronics (Shenzhen) Co., Ltd, Hong Kong Aleph Inc. a wholly-owned enterprise in Mainland China, Hong Kong, created in 1982, is Japan aleph aleph Hong Kong set up a subsidiary in China. May 21, 2002, Aleph Electronics (Shenzhen) Co., Ltd. to the State Administration for Industry and Trademark Office's Trademark Review and Adjudication Board of the trademark dispute?? No. 1060011 No. "aleph ALEPH and graphics" trademark dispute, demands revocation of the trademarks.

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